Every major football tournament seems to come with its own games, sweepstakes and competitions.
Some involve bragging rights in the office. Some involve trying to beat your mates. Others promise prizes that nobody ever seems to win.
One World Cup promotion we've come across recently takes a slightly different approach.
UK nicotine pouch retailer Snus Vikings has launched a World Cup results game where customers can guess the outcomes of selected matches throughout the tournament and unlock rewards based on their picks.
The idea is refreshingly simple. Keep an eye on the featured fixtures, make your guesses and watch your email inbox. As the tournament progresses, participants can collect rewards and stack them up, potentially building a sizeable collection of offers to use against future purchases.
For anyone who already spends half the tournament telling everyone they knew the result was coming, it seems only fair to get something back for it.

